Ryan Gosling will play fabled Mattel character Ken opposite Margot Robbie's Barbie, according to reports.

According to Deadline, La La Land's leading man is close to finalizing his deal to bring the toy to life in Greta Gerwig's Barbie.

The star allegedly turned down the role initially but producers, including Robbie and her husband Tom Ackerley, were determined to cast Gosling – and it seems a window in his busy schedule has now opened up.

The Warner Bros. film has not yet been green lit, but Deadline reports it could go into production early next year.

Margo and Tom aren't the only married couple working on bringing Barbie and Ken to life – three-time Oscar nominee Greta has also written the script for the film with her own husband, Noah Baumbach.