Rapper Kanye West reportedly wants to launch a line of DONDA-branded products, including computers and smartwatches.
On Sunday, TMZ reported that Kanye had submitted paperwork to trademark DONDA late last month, continuing to honor his late teacher mother, Donda West, by carrying on her name.
According to legal documents obtained by the outlet, the rapper and producer wants to use DONDA branding on tablet computers, surround sound systems, smartwatches, smart glasses, wearable activity trackers, and earphones, among other gadgets.
Meanwhile, West's company, Mascotte Holdings, Inc., filed a similar trademark application for a line of homeware products with his name, including shower curtains, towels, placemats, and blankets, according to Yahoo.
Kanye's estranged wife, Kim Kardashian, recently registered the brand name KKW Home with similar offerings.
As was previously reported, Kanye is also planning to open The Donda Academy in Simi Valley, California for students from kindergarten through 12th grade.