Kim Kardashian has been hit with a cease and desist after trying to trademark the name SKKN for her new beauty line.
The mother-of-four received a letter from lawyers for Beauty Concepts LLC, who claim they have provided salon and skincare services under the SKKN+ brand name since July 2017.
The company, owned by Cydnie Lunsford, allege they also applied to the U.S. Patent and Trademark Office in March to register the SKKN+ logo.
They claim they have invested time, effort and money to build the SKKN+ name, and state that Kim's use of the same name would cause confusion in the marketplace.
However, Kim's attorney Michael G. Rhodes slammed businesswoman Lunsford for taking the legal battle to the press, insisting he and Kim had been hoping to sort things out off the radar.
"We certainly appreciate and support small businesses, and our hat is off to Ms. Lunsford," he told TMZ.com. "But the question at hand is one of trademark law and we've not done anything deserving of legal action by her.
"We are disappointed that she has chosen to run to the media knowing that we were scheduling a call for tomorrow, requested by her attorney. So while disagreeing with the letter, we're hopeful that we can smooth things over once both sides speak."