Gwyneth Paltrow is promoting her lifestyle company Goop’s new jewelry collection by posing topless.

The actress has modeled the new items in various states of undress, with one shot featuring the Shakespeare in Love star naked from the waist up, covering her bare chest with an arm, as she shows off a $2,500 G. Label chain-link choker around her neck.

Meanwhile, Paltrow has named a pair of G. Label earrings after her daughter Apple, revealing she and the teenager get a new piercing every year.

“She was a big inspiration for this collection,” Paltrow says. “I named the pieces after her and her friends.”