Taylor Swift's newly re-recorded version of Love Story is outperforming the original.
The reworked track was released just after midnight on Friday, and quickly eclipsed the original song's sales with an impressive 10,000 downloads in 24 hours.
Taylor re-recorded the song as part of her session to rejig her entire 2008 album Fearless in an effort to deprive the current owners of her masters of any profit after her music business nemesis, Scooter Braun, sold them in November.
What makes the downloads really impressive is Taylor only announced she was releasing the new version of Love Story on Thursday.
The original Love Story, which became a global hit for Swift, only sold 200 downloads on 12 February. It has sold a total of 6.13 million downloads since it was first released 12 years ago.
Taylor also plans to release a handful of outtakes and rarities on her Fearless re-release planned for April – the first of six albums she plans to revisit.
Braun bought her masters from Taylor's old record label in 2019 and sold them on in November.
The defiant singer has always made it clear she would re-record and re-release all her old albums once she was legally entitled to do so.