Ciara is determined to teach her kids to appreciate the significance of giving back to the community from a young age.
The Level Up singer is partnering with Discover on its Eat It Forward campaign, to give $25,000 awards to 200 Black-owned restaurants around U.S. amid the Covid-19 crisis.
Speaking to People just days before the arrival of her newborn son, Win, the hitmaker insisted it's "important" her kids, daughter Sienna Princess, three, with husband Russell Wilson, and her son Future Zahir, six, with ex Future, "know mom and dad didn't have a lot growing up".
"It's so important to us to instil the same morals that were instilled in us growing up and the same philosophy that we had growing up," she explained. "We worked hard for everything that we have, and I think it's always important to remind our kids of that, because they definitely are at a much better starting point than we were when we were younger."
Highlighting the couple's commitment to helping those in need, the 1, 2 Step star went on to admit that "one of the greatest rewards of what we do is being blessed enough to give back."
"The reality is that, during Covid, the black community in particular has been disproportionately hit and affected by the magnitude of what has unfolded," she mused. "A lot of these restaurants are pillars in their communities. It's hard for the families that own them when it's their lifeline to take care of their households… In this whole era of everything that's going on, I was trying to find the best way to use my platform to make a difference."
From now through 31 October, fans can go to Discover's Facebook, Twitter and Instagram pages, via the handle @Discover, to nominate their favorite Black-owned restaurant as part of the Eat It Forward campaign.