Music

Dua Lipa trademarking name across the globe

by WENN May 6th, 2020, 10:03 am

WENN

Dua Lipa has applied to trademark her name in countries across the world as she looks to build a global business empire.

The New Rules singer has doubled her earnings to more than $30.7 million over the past year – and is already looking to cash in on her global fame.

Having originally trademarked her name in the U.K. for music purposes back in 2017, she is now looking to register her name to use to sell everything from clothing, cosmetics, and jewelry to computer games, books, luggage and kitchen utensils, according to documents filed with the U.K. and U.S. trademark offices.

According to Britain's The Sun newspaper, Dua, 24, has also registered her name across Canada, Europe, Australia, Israel and the Far East.

"Dua knows she is in high demand right now and can make a fortune. She could launch all sorts of money-spinning side ventures but it's about picking the right things," a music insider told the publication.

"She has an image to protect so won't be doing anything which is too much of a blatant money-grabbing project."

The star released her second album, Future Nostalgia, in March – topping the charts in her native U.K., as well as in Australia and across Europe, and reaching the top five in the U.S.