Justin Timberlake channels late Apple Inc. founder Steve Jobs in the video for his new track Filthy.
Fans of the singer have been desperately waiting for Justin to drop a new single ahead of the release of his album Man of the Woods on 2 February. And on Thursday, Justin didn’t disappoint, as he shared the Filthy video and instructed listeners to “(play) very loud”.
In the video, directed by Mark Romanek, Justin plays a Jobs-type character who takes to the stage at a Pan-Asian Deep Learning Conference in Kuala Lumpur, Malaysia in the year 2028. Walking up and down the stage in front of the audience, in a similar way to Jobs when he launched a new Apple product, Justin’s character then introduces his latest creation – a robot that mirrors his movements.
The clip allows Justin to show off his world-famous dance moves, as he pulls off some fancy footwork which the robot then copies. As the robot continues with the dancing, it begins to get somewhat hands-on with the dancers on stage, moving with them in a provocative manner – much to the surprise of those in the audience.
The video ends with Justin’s character “glitching” and his apparition fading away – suggesting the lines between inventor and invention might be more blurred than viewers first realized.
The tune itself, which Justin co-wrote with Timbaland, Danja, James Fauntleroy and Larrance Dopson, is a dance-heavy number which features lyrics about hanging out with friends who “ain’t leavin’ ’til six in the morning”. As he builds up to the chorus, Justin sings: “Look, I said, ‘Put your filthy hands all over me/ You know, this ain’t the clean version/ And what you gonna do with all that meat?/ Cookin’ up a meat serving.”
The release of Man of the Woods will come just before Justin takes to the stage for the Super Bowl Halftime Show on 4 February – 14 years after his now-infamous “Nipplegate” performance with Janet Jackson.